AI Insights · Timothy · July 2024
Top 5 Drawing & Coloring Apps Performance in Australia Q2 2024
Explore the performance of the top 5 drawing and coloring apps on a unified platform in Australia during Q2 2024, with insights on downloads, revenue, and active users.
In Q2 2024, the top 5 drawing and coloring applications in Australia showed interesting trends in terms of downloads, revenue, and active users. Here’s a closer look at their performance:
Color Pop AI - Coloring Book experienced a steady increase in weekly revenue, peaking at approximately $3.6K in mid-June. Weekly downloads showed a downward trend, starting from 8.9K in early April and gradually decreasing to 4.5K by the end of June. Active users also saw a decline from 17K in the first week of April to about 13.2K in the last week of June.
Color by Number:Coloring Games had relatively stable weekly revenue, hovering around $5K throughout the quarter. Weekly downloads were more volatile, with a high of 7.5K in early April and dipping to 4.2K in mid-June before slightly recovering. Active users showed a gradual decline from 30.9K to around 26.1K by the end of June.
Zen Color - Color By Number saw a modest but consistent revenue, peaking at $511 in the first week of April and then gradually decreasing to $268 by the end of June. Weekly downloads also trended downwards from 6K in early April to 3.4K in late June. However, active users remained relatively stable, averaging around 26K throughout the quarter.
Phone Case DIY had minimal revenue, with a peak of $40 in the first week of April and fluctuating between $3 and $39 in subsequent weeks. Weekly downloads showed a recovery trend, starting from 6.3K in April, dipping mid-quarter, and rising again to 5.2K by the end of June. Active users peaked at 22.8K in early April, followed by a decrease to about 19.8K by late June.
Happy Color by Numbers Game maintained a steady weekly revenue, averaging around $400. Weekly downloads remained consistent throughout the quarter, ranging between 4K and 5.5K. Active users hovered around 55K to 61K, showing slight fluctuations but overall stability.
For more detailed insights and data, visit Sensor Tower.